Achieve UK Ltd - Articles

A short series of articles about the subjects of telemarketing or telesales, appointment setting and sales lead generation:

Opening the door to new business

Most companies suffer from the same old problem - they would like more clients but they are just not sure how to find them.  Today more and more companies are using a variety of marketing tools & strategies to help get themselves in front of perspective new clients to promote their products and services.

One marketing vehicle that seems to be growing rapidly is B2B telephone marketing services. B2B telephone marketing is using the telephone to talk to perspective new clients and identify potential sales opportunities for your products or services. This can then lead on to making a sales appointment with them to discuss things in more detail. B2B, meaning business to business, in other words companies calling other companies rather than calling individuals at home. This service can be carried in house, providing you have the manpower with the time & expertise to do it, or outsource it to someone who does.

One company that has become hugely successful in providing telephone marketing services is Berkshire based Achieve UK. Achieve UK is a business development agency providing specialist B2B telephone marketing services for companies with complex, technical or high value products & services requiring a more strategic approach. Their clients include software houses, technology companies, consultancies, agencies and professional service companies.

David Watkins, Managing Director of Achieve UK says the main reason that companies are using this type of service is that telephone marketing is one of the quickest and most cost-effective methods of getting a company’s product and service in front of perspective new clients. Unlike other forms of marketing, such as advertising, direct mail, exhibitions, etc, telephone marketing can obtain almost instantaneous results. Comparing it to direct mail for example, it can generate up to five times more sales than a direct mail shot.

There are a lot of companies out there with quality products and services to offer, but they just don’t have the time and expertise to approach potential new clients using the telephone. It is the dreaded picking up the phone, cold call that they most fear. Once they are in front of potential new clients they are fine, but its how they get there in the first place, the initial door opening which tends to be the problem.

Using the services of a telephone marketing company to open that all important first door to new business can be a highly effective and profitable solution, leading to millions of pounds worth of potential new sales opportunities.

Like any service industry, there is no shortage of telephone marketing companies out there to choose from. The key to a successful partnership says Watkins is to find a telephone marketing partner that will fit with the culture of your business as well as have a good understanding of your products / services and marketplace.

Achieve UK - telemarketing, sales lead generation and appointment setting